Tomim. Strategy, Marketing & Media Tech

Where technology and media converge

Twitter gets a mainstream plug on UK Network TV tomorrow.

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Image representing Twitter as depicted in Crun...
Image via CrunchBase

Tomorrow on the Johnathon Ross show, @wossy and @StephenFry will chat about twitter, I caught them chatting about this on twitter a couple of weeks ago about doing this and at the time thought, and tweeted this would be a big deal.

News stories have been broken through citizen journalist for a while now, and the networks have been working out how to manage and prioritise the inbound traffic. But what seems interesting to me is that for a few ‘celebrities’ who are comfortable with the twitter conversations there is a huge opportunity to connect and converse with their audience and fans.

Imogen Heap has been making her latest album whilst blogging, uploading videos and tweeting and its an amazing journey she’s been on. Anyway – back to Johnathon Ross, I’d love to find out if there is a way to track the growth after the show.

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Written by Craig Dwyer

January 22, 2009 at 5:07 pm

Posted in Media 2.0

Spinvox Wishing Well Promotion

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Spinvox - The voice to text service  has built an amazing piece of street art and promotion, tech meets art in a very clever way – I really want to go to see this in Covent Garden. Think I’ll go with the Gang week before Xmas. Might be nice if they could build a social element to it somehow.

I could see brands using this approach / model for promotion at trade shows or corporate offices.

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Written by Craig Dwyer

December 15, 2008 at 7:07 pm

Posted in Uncategorized

Changes in Rhythm Video

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Written by Craig Dwyer

December 13, 2008 at 10:22 pm

Posted in GSP08, Uncategorized

Bow St. Runner and Channel 4 Education

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For a while C4 in the UK have been doing some very interesting work in the Education space, commisioning some projects that use creative new ways to reach their audience. We are starting to see more of the ideas coming online and I think this is an indicator of a much largrer trend in the industry going forward.

Bow St Runner just won an interactive BAFTA for the site.

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Written by Craig Dwyer

December 13, 2008 at 11:50 am

Posted in Uncategorized

UpNext

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Just came across UpNext a start-up working in the local mapping and recomendation space. Currently a 4 man outfit in NYC they are doing some very interesting work with 3D maps and hyper local content. Looks great – and seems to be pretty quick on my 3G mobile broadband connection.

I’m out on a trip to NYC in a week from now and looking to meet some early stage companies and get a read on the NYC venture market.

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Written by Craig Dwyer

December 2, 2008 at 5:47 am

Posted in Media 2.0

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Abu Soma

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Originally uploaded by craigrdwyer

Had a great trip to Egypt couple of weeks ago. I started tolearnto kite surf which was loads of fun – but looks like completing my training in the UK might be a bit more chilly. Tom completed his RYA 2 and we are now looking for a local sailing club down here in Devon so he can carry on next summer.

Written by Craig Dwyer

November 23, 2008 at 12:38 pm

Posted in Uncategorized

Advertising Insertion Technology

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MirriAd are developing a interesting proposition in the video advertising space. They are doing analysis of video and then digital insertion of branding and product placement. I met Mark Popkiewicz the CEO at the BBC and I’ll follow up to learn more. Here in the UK the product placement market has been getting some confusing messages from the government about if, and how it could be acceptable. From my point of view some of this has to be feasible and infact for production companies could be quite desirable. Perhaps the bigger issue here is the distribution platforms – If we could combine high quality IPTV with these insertion technologies we could provide global content to local audiences with local product placement.

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Written by Craig Dwyer

November 20, 2008 at 8:03 am

Posted in Media 2.0

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Treeless Systems (Digital Newspapers)

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Len Edgerly, podcaster talks to Dave Lester about his Newspaper 2.0 Platform

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Written by Craig Dwyer

November 19, 2008 at 12:03 pm

Posted in Uncategorized

Amazon Web Services train keeps rolling

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Amazon has just announced a CDN in the AWS family:

“Amazon CloudFront, a new web service for content delivery. With CloudFront, you can distribute content using a worldwide network of edge locations that provide low latency and high data transfer speeds.”

Its an interesting and needed development – and a great additional building block in the rich media development toolbox.

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Written by Craig Dwyer

November 19, 2008 at 10:03 am

Posted in Uncategorized

YouTube Contest Challenges Users To Make A ‘Good’ Video | The Onion – America’s Finest News Source

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Written by Craig Dwyer

November 18, 2008 at 3:45 pm

Posted in Online Video