ITV advertising overlay trial

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Just spotted an article in the Times (News pg.11) about ITV working with Keystream to do real time video analytics and advertising overlays and embedding – don’t see how this will fit with ofcom guidelines regarding editorial and advertising separation though. Perhaps going to be used by ITV to negotiate a more relaxed (and potentially lucrative) advertorial approach. I’ll try to dig out an example from the ITV local website.

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Industry Moves: BBCWW Confirms Microsoft’s Dobson To Run Global Ad Sales

Just picked this up on paid content:

BBC Worldwide has now confirmed Microsoft (NSDQ: MSFT) UK’s online services group VP Chris Dobson is joining it, as we reported last month. His job title’s a big one – EVP and general manager of global ad sales. Dobson will oversee advertising across TV channels and online including BBC World News, and will sit above both Jonathan Howlett and Mark Gall, who were brought to head digital ads for international and US respectively in November, when BBC.com launched with its controversial advertising. Dobson, who will report to Darren Childs, has a remit to grow advertising income from the BBC’s commercial arm, which reinvests in BBC content. BBC.com made £1.5 million from ads between November and March, and BBCWW plans to grow that significantly.

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