User generated content affects Apples stock. SEC probes

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cnet reports a CNN ireport story on its user generated site impacted apples stock by 9% yesterday.

Its a really interesting situtaion where the un verified story on a CNN service get picked up by other mainstream media and has a real impact.

Does this mean that mainstream news media cannot even associate its brand with user generated content? If you understand how the iReport system works you realise that until CNN add an ‘ON CNN’ Logo its not been on the network. But in the snack media world we live in someone has seen this and blogged it withoutchecking, and boom – its the story is everywhere and the original poster is going down.

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