4iP Rocks on.

Its great to see the 4iP team making some investments as each one help to bring the vision to life. I’ve often thought there is so much talent locked up in the UK creative industry thats bursting to find new routes to market. With the work of 4iP I think we are really going to see some real breakthroughs, My favorites so far have been Audio Boo and Scores, oh and the newspaper club. Its going to be a fun 2010.