InSkin and Adotube

InSkin seem to be doing some interesting work on the video monetisation elements. I have a couple of projects where this could be a really viable approach. I’m going to find out more – anyone used them yet? I just met another company, Adotube at IBC and plan to get to know more about them as well.

Just loved the title..

Realtime web ad generation

Alaska Airlines making adverts online in real time, reported in the New York Times. Seems that the advertisers are stepping up targeting to gain an advantage.

Attention economy grabs my attention

I wrote about this a while ago, I think the Attention Economy concept has some real merit. In an environment of information overload, switching control back to the consumer seems to make a lot of sense. I’ve recently been thinking more about this concept over the last few weeks for a new project I’m working on. This article on the readwriteweb gives a really good overview.

Not the best way to get PR

Bit of a problem when you get the Editor of Wired publishing a spam list from PR’s who spam him press releases. Ouch.

 

‘I’ve had it. I get more than 300 emails a day and my problem isn’t spam (Cloudmark Desktop solves that nicely), it’s PR people. Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.

Everything else gets banned on first abuse. The following is just the last month’s list of people and companies who have been added to my Outlook blocked list. All of them have sent me something inappropriate at some point in the past 30 days. Many of them sent press releases; others just added me to a distribution list without asking. If their address gets harvested by spammers by being published here, so be it–turnabout is fair play.

There is no getting off this list. If you’re on it and have something appropriate to say to me, use a different email address.  ’